BUSINESSFilloutForms, surveys, bookings
Describe your form in one sentence. Fillout builds it.
Fillout is a form builder for enquiries, bookings, surveys and quizzes. Describe what you want to ask, the AI builds a first draft, you refine it. The free plan gives you unlimited forms and 1,000 responses a month – enough for most solo businesses.
- For you if you
- collect enquiries, bookings or sign-ups by email or Google Forms today
- Price
- Free plan · from $19 per month (as of November 11, 2026)
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Before / after
Most leads aren’t lost to the offer. They’re lost to the form.
Before
A mailto link and three follow-up questions
A prospect writes “How much is it?”. You ask about scope, budget and timing, they reply two days later – or never. Every follow-up is a chance to lose them.
With the tool
A form that asks the right questions
Fillout asks for scope, budget and preferred date in short steps, shows only the follow-ups that fit each answer and sends the result straight to your spreadsheet or CRM.
What it looks like
How a form comes together
Describe in plain language what you want to know – or upload a PDF that already has the questions. The AI builds a draft with fitting field types, and you change it by chatting or clicking. Nothing goes live until you press “Publish”.
An enquiry form for my marketing consultancy: name, company, email, topic (choice), budget range, preferred date. If the budget is under $1,000, only show a pointer to my office hours.
Fillout buildsA multi-page form with choice fields, conditional logic for the budget and a thank-you page – you check the wording before you publish.
Who it’s for
For solo businesses and small firms that take enquiries seriously.
A great fit if you …
- collect enquiries, bookings or sign-ups by email or Google Forms today,
- need conditional logic – follow-up questions that depend on the previous answer,
- want responses to land in Google Sheets, Notion, Airtable or HubSpot,
- want a Typeform-style form without committing to a subscription.
Probably not if you …
- want the Meta Pixel, drop-off rates or partial submissions – that’s Business only, at $89 a month,
- want to drop the Fillout branding on a small budget – no branding starts at Pro ($49),
- need forms in several languages – translations are on the higher plans, per the help page,
- run a survey twice a year – Google Forms is enough.
What it does
What Fillout does
- A form from one sentence – the AI builds questions, field types and validation; also from an uploaded PDF or a Google Form.
- Conditional logic – follow-ups, redirects and calculations based on answers, even on the free plan.
- Scheduling and payments – bookings, payments and file uploads right in the form.
- 50+ integrations – including Google Sheets, Notion, Airtable, HubSpot, Mailchimp and webhooks, plus a REST API.
- Forms in any language – set the form language, including system messages like required-field hints; you write your own questions.
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Pricing
Start free – pay for branding and analytics
Free
$0forever
Unlimited forms, 1,000 responses a month, conditional logic, payments, scheduling, uploads up to 20 MB, integrations. Shows a Fillout badge.
Starter
$19per month · $15 billed yearly
2,000 responses, custom themes and logo, signatures, respondent emails, Calendly, CAPTCHA.
Pro
$49per month · $40 billed yearly
5,000 responses, no Fillout branding at all, custom fonts and CSS, custom share links, duplicate-submission prevention.
Choose Pro AdBusiness
$89per month · $75 billed yearly
Unlimited responses, analytics with drop-off rates, Meta Pixel, partial submissions, custom domain, uploads from 1 GB.
Prices in USD plus tax per fillout.com/pricing as of November 11, 2026 (monthly prices derived from the undiscounted yearly prices of $228/$588/$1,068 shown there; yearly billing saves 20% per the vendor). Every plan includes unlimited seats. Above the response limit, forms keep collecting per the vendor and you’re asked to upgrade or wait for the reset on the 1st. Cancel anytime; the pricing page doesn’t state a refund policy. Enterprise (SSO, audit logs, Salesforce) on request.
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Your first form in 3 steps
- 01
Sign up free
Via the button, no credit card – the free plan has no time limit.
- 02
Replace one real form
Pick the form that causes the most back-and-forth – usually the enquiry or the booking form. Describe it in one sentence.
- 03
Connect a sheet, then measure
Send responses to Google Sheets or your CRM and compare for four weeks: do you get more complete enquiries? Only then think about Pro.
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FAQ
What is Fillout?
Fillout is a form builder for enquiries, bookings, surveys, quizzes and orders. Forms can be generated by AI from a description and extended with conditional logic, scheduling, payments and 50+ integrations. Fillout is a product “by Zite”; the website’s copyright line names Restly, Inc.
How much does Fillout cost?
The free plan is free forever with unlimited forms and 1,000 responses a month. Starter is $19 a month ($15 billed yearly), Pro $49 ($40) and Business $89 ($75), all with unlimited seats. As of November 2026.
Is Fillout a Typeform alternative?
Yes. Fillout also offers one-question-per-page forms, conditional logic and integrations, much of it on the free plan. Key features such as removing branding (Pro) and analytics with the Meta Pixel (Business) cost extra, though – compare the plans with what you actually need.
What do people criticise about Fillout?
Mainly the plan tiers: no Fillout logo needs Pro, drop-off rates, the Meta Pixel or a custom domain need Business. Some users find the tiers confusing. Check which feature you really need before upgrading.
Luigi Lugmayr – founder of I4U, in marketing and digital since the 90s, most recently CMO for seven years. I feature AI tools that save time in everyday work. I check features and pricing directly with each vendor. This is an overview, not a long-term test.
Sources: fillout.com/pricing, fillout.com/ai-form-builder, Fillout help: form language (retrieved Nov 11, 2026)
Replace the form that causes the most back-and-forth first.
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