BUSINESSFor businesses · startups, scale-ups, mid-sized companies
C-level marketing for the AI era.
Manfred “Luigi” LugmayrYour fractional CMO for the AI era · 7 years as CMO at burgerme
I take on marketing leadership at executive level – as a fractional CMO or on a clearly scoped project. Strategy, execution and structure from one person, with AI where it saves time and budget, and with metrics every initiative can be measured against.
- 30+ years in marketing
- 7 years as CMO at burgerme
- Remote, in English and German
Who it's for
For companies at a turning point.
From product to market
Startups
You have a good product but no clear positioning and no repeatable channel yet. You need marketing leadership, but not a full-time CMO.
From growth to structure
Scale-ups
You're growing, but too much depends on individuals. Campaigns, tools and numbers run side by side. Now you need priorities, workflows and a team setup that scales.
From proven to digital
Mid-sized companies
Your business is strong, your marketing has grown over the years. You want to use AI and digital channels sensibly – without hype and without overwhelming your team.
The offer
Strategy, execution, structure, ROI – from one person.
Most companies have either a strategist who doesn't execute or executors without a strategy. I combine both and stay on it until the results are measurable.
- 01
Strategy
Where you can win: audience, positioning, offer and the two or three channels that really matter. Written down, prioritized, with a budget frame.
- 02
Execution
A strategy that isn't executed is just a document. I build with you: landing pages, funnels, campaigns and AI workflows – myself or with your team and agencies.
- 03
Structure
Clear roles, workflows and tools, so marketing doesn't depend on one person. Whatever repeats gets documented or automated.
- 04
ROI
Every initiative gets a metric and a target up front. Lean reporting shows what works – and what you should stop.
Services
Where I move your marketing forward.
Fractional CMO
C-level marketing leadership – for a fixed share of time instead of a full-time hire.
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Positioning
Say clearly who you're the best choice for – and why.
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Marketing strategy
Goals, channels and budget – prioritized and measurable, for the AI era.
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AI workflows
Bring AI into marketing – where it measurably saves time.
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Automation
Automate what repeats: leads, emails, handovers, reports.
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Landing pages
Pages with one goal: fast, clear and measurable.
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Campaigns
From idea to evaluation – with budget, targets and tests.
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Funnels
From first contact to purchase – every stage visible and measurable.
Learn moreWorking together
Three formats, one clear process.
Fractional CMO
Ongoing marketing leadership for a fixed share of time each month: strategy, steering your team and agencies, reporting to management.
More on fractional CMOProject
A clearly scoped result with a start and an end – for example positioning, a funnel, a campaign or rolling out AI workflows.
Workshop
One or two days with your leadership team: where you stand, priorities and a roadmap for the next 90 days.
- 01
Intro call
30 minutes by video, no obligation. You describe your situation, I tell you honestly whether and how I can help.
- 02
Analysis & roadmap
I look at your numbers, channels and workflows. The result is a prioritized 90-day plan with metrics.
- 03
Execution & steering
We execute – ongoing as a fractional CMO or as a project. Regular reviews show what works.
Go deeper
Guides for startups & scale-ups.
Answers to the questions founders and executives actually ask in growth phases.
Guides
Fractional CMO: cost and when it pays off
Fractional CMO for startups and scale-ups: pricing models, what drives the cost, comparison with a full-time CMO and an agency – and five signs it's time.
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Your startup's first marketing hire
When startups should make their first marketing hire, which profile fits (generalist, specialist, senior) and why a fractional CMO is often the bridge.
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Define your ICP (with template)
How B2B startups define their ideal customer profile: firmographics, triggers, buying committee, exclusions – with a fill-in template and validation with real customers.
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Positioning in 5 steps
Positioning for startups and scale-ups: 5 steps from alternatives and differentiation to the core message – with a statement template and a market test.
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Go-to-market strategy, step by step
Go-to-market strategy for B2B startups and scale-ups: ICP, offer, motion (sales- or product-led), channels, metrics and a 90-day plan – explained practically.
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Marketing budget by stage
How much marketing budget startups and scale-ups should plan: orientation values by stage, why CAC and payback matter more than percentages, with a worked example.
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AI in marketing: 10 use cases
Ten proven areas for AI in marketing – with effort, value and risk. For startups, scale-ups and mid-sized companies that want to adopt AI sensibly rather than frantically.
Learn moreGuides
GEO: get recommended by ChatGPT & co.
Generative engine optimization (GEO) for startups and scale-ups: why B2B buyers research in AI chats and how to get named in answers from ChatGPT, Perplexity and Google's AI.
Learn moreAbout me
Manfred “Luigi” Lugmayr
Friends and clients call me Luigi. I combine C-level experience with the eye of a practitioner who uses AI tools every day.
- 30+ years in marketing and digital – as a founder, freelancer and consultant, including the dot-com boom in Silicon Valley
- Seven years as CMO at burgerme, which grew from around 50 to more than 100 locations in that time
- Today: testing AI tools in everyday work – and building my own funnels, automations and campaigns
Marketing and AI, in plain words – on LinkedIn.
Follow Manfred “Luigi” Lugmayr for practical takes on strategy, AI tools and growth, without the hype.
Frequently asked questions
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who works for a fixed share of their time in your company – for example a few days a month. You get C-level experience in strategy and leadership without the cost and commitment of a full-time hire.
Which companies do you work with?
Startups, scale-ups and mid-sized companies – typically when marketing becomes more important but the right leadership or structure isn't in place yet. I work in English and German.
What role does AI play in your work?
AI is a tool, not an end in itself. I use it where it measurably saves time or improves quality – research, copy, ad variants, analysis or recurring workflows. Where AI doesn't help, we leave it out.
Do you execute, or only advise?
Both. I create the strategy and roadmap and, if you like, build alongside you – landing pages, funnels, campaigns and automations. Where your team or agencies execute, I steer and make sure briefs and metrics are clear.
Can you guarantee a specific ROI?
No – and you should be wary of anyone who does. What I commit to: every initiative gets a target and a metric up front, we measure honestly and stop what doesn't work.
Do you work remotely or on site?
Mostly remotely. Workshops and key meetings on site are possible by arrangement.
Contact
Let's talk about your marketing.
Tell me in a few sentences where your company stands and what you're planning. I'll reply personally and we'll set up a no-obligation intro call.
- A personal reply from me, not a sales team
- 30 minutes by video, no obligation
- An honest take on whether I'm the right fit
Manfred “Luigi” LugmayrManfred Lugmayr · Fractional CMO & marketing advisorinfo@i4u.business · LinkedIn