BUSINESS
How I work · Updated
How the content on i4u.business is made
The articles on i4u.business are researched and written by AI (Claude), to my brief, my positions and fixed editorial rules. A separate, automatic pass then checks every factual claim against the sources. There is no manual approval step per article. This page explains openly how it works.
Who is behind it
- Manfred “Luigi” Lugmayr: 30+ years in marketing and digital, a computer science background, seven years as CMO at burgerme.
- I set the topic areas, the positions and the rules. The AI works to those rules, and I keep improving them.
- The website is provided by I4U LLC. I am responsible for the content.
Why I do it this way
This website is my live example of what AI-made content looks like when process, sources and point of view are right. I show the process here, not success numbers.
How an article is made
- Pick the story. Scheduled runs look for fresh news several times a day, primary sources first. Stories that are still barely covered in the other language market get priority.
- Write in my voice. Claude writes to two files: my editorial rules (a thesis, not a news item; the second-order point; no filler) and my positions, collected from my LinkedIn posts and decisions. Every article applies at least one of those positions.
- Editor check. A second pass reads the draft like an editor-in-chief who wants to reject it: does the headline make a claim? Is there filler? Does it read like AI text? If so, it gets rewritten.
- Fact-check. A separate pass lists every factual claim and every number, including in the title, description, image alt text, FAQ and structured data, and checks each against the opened sources. Anything unsupported gets fixed or cut. If the core claim fails, the article is not published.
- Publish. Automatically, with the date, the source list and the AI note right under the byline.
Rules that always apply
Sources
Primary sources only (vendors, press releases, authorities, studies) or reputable trade press. Deal lists and aggregators are tip-offs only. Vendor claims are labelled as such.
Prices
Only from the vendor's own pricing page, always with an “as of” date. Black Friday deals only when they appear on the vendor's own page.
First person
The articles speak in my voice. There are no invented experiences, tests, conversations or clients. Anything personal is only what can be backed up.
AI tests
When an article asks ChatGPT or Claude a question, that is a real, dated API run. It is a sample without web search, and answers vary from run to run; the article says so.
AI images
Images on news and guides are AI images (Kling) showing fictional people, labelled as illustrations and with “AI image” in the alt text. The image file also carries the IPTC marker “trainedAlgorithmicMedia”. No real people, no company logos.
Advertising
Links that earn me a commission are labelled as advertising / affiliate links. If you sign up through one, the vendor pays a commission; your price stays the same. Where I work with a vendor, it says “I'm a partner of …”.
Found a mistake?
Email me at info@i4u.business with the link and a short reason. I check the tip against the sources. If an article is corrected in substance, it shows “Updated” with the date at the top.
Frequently asked questions
Is this written by AI?
Yes. Research and writing are done by AI (Claude), to my brief, positions and editorial rules. It says so under every byline.
Does a human review every article before publishing?
No. There is no manual approval step per article. Instead, a separate automatic pass checks every claim against the sources, and I keep improving the rules. You can report mistakes at any time.
Where do the opinions in the articles come from?
From a collection of my positions and frameworks, taken from my own LinkedIn posts, decisions and rules. The AI applies them to the story at hand; it does not invent experiences to go with them.
How does i4u.business make money?
Through labelled affiliate links and consulting for businesses. Every commission link is marked as advertising.