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AI tool in use · Social media

Upload-Post: post to social media while your AI assistant does the work

What Upload-Post does, what it costs, what matters for privacy – and what I learned using it every day for my Instagram channel.

By Luigi Lugmayr · Last reviewed: 16 October 2026

In short

Upload-Post publishes and schedules posts on up to 22 platforms – Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Threads, Pinterest and more. What makes it special: you can control it straight from ChatGPT or Claude. “Post this Reel to Instagram tomorrow at 6 pm” is all it takes.

I use it for my Instagram channel @ai.that.works.guide: scheduling Reels and carousels, pulling statistics and sending automatic direct messages when someone comments a keyword. The provider is a Spanish company with servers in Germany. The free plan is enough to try it.

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Who is Upload-Post for?

A good fit if you …

  • want to post regularly on several platforms without uploading everywhere separately,
  • work with ChatGPT or Claude and want posting handled there too,
  • are self-employed or run a small business or side channel,
  • want to answer keyword comments automatically by DM.

Probably not if you …

  • need a classic content-calendar interface with team approval loops,
  • only post once or twice a month on one platform – then the app itself is enough,
  • still have to create your content: Upload-Post publishes, it doesn’t design.

How I use Upload-Post

My workflow for @ai.that.works.guide: the Reels and carousels are made beforehand (video with an AI video tool, texts and graphics myself). Then I tell my AI assistant what should go out when – Upload-Post schedules the post and publishes it at the right time.

What helps most

  • Scheduling in one sentence: date, time, caption – the assistant hands everything to Upload-Post.
  • Comment → direct message: anyone who comments a keyword under a Reel automatically gets a DM with the link. It boosts reach and saves manual work.
  • Pulling statistics: reach, views and likes per post flow into my dashboard every day.

What I learned

  • Don’t post too often. When three to four automated posts a day went out on my new account, Instagram temporarily blocked publishing (“suspected spam”). Since then: at most one post a day. That’s Instagram, not Upload-Post – but it affects every automation tool.
  • Cover images as JPEG. Instagram only accepts JPEG as a Reel cover; PNG causes an error.
  • Check the status. “Scheduled” doesn’t mean “published”. A quick look at the history shows whether everything went live.

What does Upload-Post cost?

PlanPriceScope
Free$010 uploads/month, 2 profiles, no TikTok
Basic$24/month or $16/month billed annuallyUnlimited uploads, 5 profiles, all platforms incl. TikTok, statistics
Professional$50/month or $33/month billed annually25 profiles, 2 users
Advanced$147/month or $118/month billed annually75 profiles, 5 users
Business$438/month or $350/month billed annually225 profiles, 10 users – for agencies

Prices in US dollars according to upload-post.com on 16 Oct 2026; euro prices are also shown for Europe. A “profile” is a brand or person with its connected accounts. Basic is usually enough for individuals. Prices change – please check the provider’s site before buying.

Privacy check (EU / GDPR)

  • Provider: TONVI TECH SL, Málaga (Spain) – a company within the EU.
  • Servers: core systems run at Hetzner in Germany; storage at Cloudflare and Google is set to the EU jurisdiction.
  • US service providers: US providers are used for payments (Stripe), some AI features (Google Gemini) and infrastructure, covered by standard contractual clauses or the EU-US Data Privacy Framework.
  • What you share: access to your social media accounts and the content you want to publish. Third parties’ personal data mainly comes up in comments and direct messages.
  • My assessment: one of the more privacy-friendly options for social media publishing, because both provider and servers are in the EU.

Up and running in 5 steps

  1. Create a free account via the button below.
  2. Create a profile and connect Instagram (as a business or creator account) and other platforms.
  3. Optional: add Upload-Post to ChatGPT or Claude as a connector (MCP).
  4. Schedule your first post for tomorrow – and check the next day that it went live.
  5. Set a rhythm: for new Instagram accounts, at most one post a day.
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FAQ

What is Upload-Post?

Upload-Post is a service that publishes or schedules images, videos and text on up to 22 platforms, including Instagram, TikTok, YouTube, LinkedIn, Facebook and X. You can control it through a web interface, an API or directly from AI assistants such as ChatGPT and Claude.

Can I post to Instagram with ChatGPT or Claude?

Yes, with Upload-Post. It offers an MCP server that lets ChatGPT, Claude and other AI assistants publish and schedule posts, fetch statistics and respond to comments. You connect your Instagram account once and then tell the assistant what to post when.

What does Upload-Post cost?

There is a free plan with 10 uploads per month and 2 profiles (without TikTok). Paid plans start at 24 US dollars a month, or 16 US dollars a month billed annually, with unlimited uploads (as of October 2026).

Is Upload-Post GDPR-compliant?

Upload-Post is operated by TONVI TECH SL in Málaga (Spain), and its core systems run at Hetzner in Germany. Its privacy policy is based on the GDPR. Some service providers, for example for payments and AI features, are based in the US and covered by standard contractual clauses.

How often can I post to Instagram with Upload-Post without getting blocked?

That limit is set by Instagram, not Upload-Post. On a new account with few followers, three to four automated posts a day led to a temporary block for suspected spam in my case. One post a day is a safe rhythm for new accounts.

Free guide

Post to Instagram straight from ChatGPT

My free AI That Works guide shows the exact setup I use with Upload-Post – step by step, with a copy-and-paste setup prompt.

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Luigi Lugmayr

Luigi Lugmayr – founder of I4U, in marketing and digital since the 90s, most recently seven years as CMO. I look at AI tools for one thing: do they save time in an ordinary workday – and what do they mean for your privacy?

I have been using Upload-Post for @ai.that.works.guide since October 2026. Features and prices checked with the provider, privacy based on its privacy policy. No paid placements.

Sources

  • Prices and plans: upload-post.com (llms-full.txt and price comparison, retrieved 16 Oct 2026)
  • Provider, servers and service providers: upload-post.com/privacy-policy
  • Platforms and AI integration (MCP): upload-post.com/pricing and documentation
  • Own experience: used for @ai.that.works.guide since October 2026