BUSINESS
New tool · · 3 min read · Source: Pictory
Pictory Black Friday: The 50% Is Measured Against the Monthly Price
AI video tool Pictory is advertising 50% off its Professional annual plan. But the annual price was already $35, not $59. The more interesting part is what the deal does to the Starter plan.
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Big box, small box inside. That's how a lot of Black Friday deals feel once you open them. Since this week Pictory has been showing “50% Off Professional Annual Plans” at $29.50 a month, next to a struck-through “Was $59”.
I checked the Internet Archive. On November 9 the exact same “Was $59” sat next to an annual price of $35. That $59 is the month-to-month price. Nobody on an annual plan pays it.
Pictory turns scripts, blog posts and slide decks into videos, with AI voices from ElevenLabs and stock footage from Getty Images and Storyblocks. You pay in credits.
What Pictory is offering
As of November 10, 2026, prices in US dollars:
- Professional, billed annually: $29.50 a month, so $354 a year. Before: $35 a month, $420 a year.
- What you get: 72,000 credits, which Pictory says is up to 1,080 minutes of video a year. Annual plans grant all credits upfront.
- Code: BLACKFRIDAY2026, already baked into the checkout link on the pricing page.
- Not discounted: Starter ($25 a month billed annually), Teams ($119) and all monthly plans.
- Not stated: an end date, a new-customers-only condition, or the price for year two.
The real saving: $66, not $354
Against the monthly price it's $354 a year off. That's the banner math. Against last week's annual price it's $66, roughly 16%. Decent. Just a third of what “50%” makes you picture.
My rule of thumb: measure a Black Friday discount against the price from a few weeks ago, not the list price. Pictory scrapes through. The deal is real, it's just smaller than the box.
The actual effect: Starter becomes the wrong pick
This is where it gets interesting. Starter costs $300 a year for 24,000 credits and up to 360 minutes. Professional with the deal costs $354 for 72,000 credits and up to 1,080 minutes. $54 more for three times the volume.
Per minute: Starter works out at about $0.83, Professional with the deal about $0.33, down from $0.39. With AI video, credits and the renewal price matter, not percentages. And on that count this deal is stronger than the banner lets on. If you were going annual anyway, I'd only pick Starter if 2,000 credits a month will definitely do.
The catch
- No refunds. Per the FAQ, paid subscriptions aren't refunded. A year is a year.
- Year two is unclear. The page doesn't say whether the plan renews at $29.50 or $35.
- “Up to” minutes. How far 72,000 credits go depends on whether you use AI avatars and AI clips or stock footage.
- Dollars only. The page shows no euro prices.
What I'd do now
- Free trial with real material → a blog post or deck you already have. Note how many credits one finished video burns.
- Do the math → credits per video times videos per month. Under 2,000 a month, Starter is enough; above that, the deal wins.
- Test the voice in your language → before paying for a year, voice one scene in German or whatever your market speaks and listen to it out loud.
Bottom line: Pictory's 50% is really 16%. The reason to buy isn't the discount, it's three times Starter's credits for $54 more.
Key facts
- Pictory Black Friday (as of Nov 10, 2026): Professional billed annually at $29.50 instead of $59 a month ($354 a year), code BLACKFRIDAY2026; Starter, Teams and monthly plans aren't discounted, and Pictory gives no end date.
- Per the Internet Archive, Professional billed annually cost $35 a month ($420 a year) on November 9, 2026, so the real saving is $66 a year, roughly 16%.
- Professional includes 72,000 credits, which Pictory says is up to 1,080 minutes of video a year; Starter is 24,000 credits for $300. Paid plans aren't refunded per the FAQ; prices in US dollars only.
FAQ
Is there a Pictory Black Friday deal in 2026?
Yes. As of November 10, 2026 Pictory shows 50% off the Professional annual plan: $29.50 instead of $59 a month, $354 a year, with code BLACKFRIDAY2026. Starter, Teams and monthly plans aren't discounted.
How much do I really save?
Against the previous annual price of $35 a month ($420 a year, per the Internet Archive on November 9, 2026) you save $66 a year, about 16%. The 50% is measured against the month-to-month price.
Starter or Professional?
With the deal, Professional costs $54 a year more than Starter but includes three times the credits (72,000 vs 24,000). Per minute of video, Professional is clearly cheaper if you actually use the credits.
Source
Pictory: Pricing (Stand 10. November 2026)
More sources
- Internet Archive – Professional 35 $/Monat jährlich, „Was $59“, 72.000 Credits, bis 1.080 Min./Jahr; Starter 25 $ (Was 29 $); Teams 119 $ (Was 199 $); „Save up to 40%“. Gleiche Professional-Preise am 2.11. (web.archive.org/web/20261102041512/https://pictory.ai/pricing/).
- Internet Archive – Professional 35 $/Monat jährlich statt 59 $; Text „The Annual Pro Plan is 40% off the Monthly Plan“. Gleicher Stand am 16.10. (web.archive.org/web/20261016072210/https://pictory.ai/pricing/).
- kompozy.io – Nur Hinweisgeber (Deal-Liste), nicht als Quelle verwendet.
