BUSINESS
New tool · · 3 min read · Source: Synthesia
Synthesia Black Friday: the €9 first month loses to the annual plan
Ahead of Black Friday, Synthesia is advertising “First month for €9”, after which Starter costs €19 a month. If you use the AI video tool for a year, the €144 annual plan beats it, and on the US page at least, the actual price cut already happened in late October.
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You know the type of price tag: a loud “€9” and, in smaller print, “then €19 per month”. That's what Synthesia, the AI avatar video tool, is showing on its pricing page right now. It doesn't say Black Friday. And if you stick around for a year, the teaser costs you more than the annual plan.
What Synthesia charges right now
As of November 12, 2026, as shown to visitors in Germany (the page doesn't say whether VAT is included):
- Starter, monthly: €9 for the first month, then €19 a month, 1,250 credits a month.
- Starter, annual: €12 a month, so €144 a year, 15,000 credits. Synthesia calls that “4 months free”.
- Pro, monthly: €43 for the first month, then €79, 6,000 credits a month.
- Pro, annual: €49 a month, €588 a year, 72,000 credits.
The page gives no end date and doesn't say whether the intro price is for new customers only. There are also limited-time bonus credits that only work with Syren, Synthesia's new video agent, valid for one month.
The real price cut landed in October
What happened before the €9 month is more interesting. In the Internet Archive, Starter on the US page still cost $29 a month on October 24. Two days later, on October 26: $9 for the first month, then $19. The monthly price dropped by more than a third, a month before Black Friday, with no countdown attached.
Translation: if you're holding out for a big Synthesia deal on November 27, you may be waiting for something that's already here.
From month nine, the annual plan wins
Here's the math no pricing page shows you. Starter on monthly billing costs €9 plus 11 × €19 in year one: €218. The annual plan costs €144. If you actually use the tool for a year, the teaser month leaves you €74 worse off.
The tipping point: after eight months on monthly billing you've paid €142, after nine it's €161. Pro tips earlier. Seven months cost €517, eight cost €596, against €588 for the year. Over twelve months, Pro on monthly billing comes to €912 instead of €588.
My rule of thumb: with AI video, credits and the follow-on price matter, not the first-month price. And the use case comes before the discount. A discount is never the reason to buy.
The catch
- Credits are tight. Per Synthesia, a one-minute video made with Syren typically uses 1,000 to 2,000 credits. Starter gives you 1,250 a month. That's one agent video, not a content plan.
- Annual means lock-in. The €144 only comes out cheaper if your team really needs the tool for twelve months.
- No Black Friday promise. The page doesn't say whether Synthesia will add anything for November 27. That's open, not announced.
What I'd do now
- Use the €9 month as a test → run one real use case, say a training or onboarding video, and note the credits it burns.
- Then do the math → if your usage fits Starter and you'll keep the tool longer than eight months, switch to annual. Otherwise stay monthly and cancel when the project's done.
- Don't wait for the 27th → if you need the tool anyway, waiting probably won't cost you anything, but it likely won't gain you much either.
Bottom line: The €9 month is a trial ticket, not a deal. If you're staying, the annual plan wins from month nine.
Key facts
- Synthesia, as of Nov 12, 2026 (shown to visitors in Germany): Starter €9 for the first month, then €19 a month; €144 a year on annual billing (€12 a month). No end date, no Black Friday label.
- Over twelve months, Starter on monthly billing costs €218 instead of €144; from month nine the annual plan is cheaper. Pro: €912 monthly vs €588 annually.
- Per the Internet Archive, Starter on the US page cost $29 a month on Oct 24, 2026, and $9 for the first month, then $19, on Oct 26.
FAQ
Is there a Synthesia Black Friday deal in 2026?
Not as a Black Friday promo as of November 12, 2026. The pricing page shows an intro price, on the US page since late October per the Internet Archive: Starter €9 for the first month, then €19 a month, and Pro €43 for the first month, then €79. Synthesia gives no end date.
Is Synthesia's monthly or annual plan better value?
On Starter, monthly billing is cheaper up to and including month eight (€142); from month nine, the €144 annual plan wins. On Pro it tips after seven months: eight months cost €596, a year costs €588.
How many videos does Synthesia Starter cover?
Starter on monthly billing includes 1,250 credits a month. Per Synthesia, a one-minute video made with its Syren video agent typically uses 1,000 to 2,000 credits.
Source
Synthesia: Preise (deutsche Preisseite, Stand 12. November 2026)
More sources
- Synthesia – Syren = „Synthesia's AI video agent“; „A 1-min video typically uses 1,000-2000 credits“; „Promo credits: Free Syren-only credits for each user, valid for 1 month … limited time only“.
- Internet Archive – US-Ansicht: „Starter $29 /mo billed monthly“, „Pro $89 /mo billed monthly“, kein Erster-Monat-Angebot. Gleich am 19.10. und 22.10.
- Internet Archive – „Starter $9 /mo first month then $19 /mo billed monthly“, „Pro $49 /mo first month then $89 /mo billed monthly“. Gleich am 1.11. und 8.11.
