Who does ChatGPT recommend instead of you? A free test shows companies their competition in AI answers

Wörthsee, Germany, November 9, 2026. I4U, the consultancy of marketing expert Manfred “Luigi” Lugmayr, is launching “Wen empfiehlt die KI?”, a free online test for companies in German-speaking Europe. Enter your website address and you see live which competitors ChatGPT and Claude recommend for typical customer questions, how often, and whether your own company makes the list. The test is available now as a beta on i4u.business.

More and more buying decisions start with a question to an AI assistant. The answer usually names two or three companies instead of ten search results. That raises a new question for every business: does the AI name me when a customer asks for what I do, and if not, who does it name instead?

How the test works

1. The test reads the public homepage and works out what the company offers, for whom and where.
2. From that it writes six questions the way customers would ask an AI assistant. They go to ChatGPT and Claude, and the answers appear live.
3. Every company named goes into a ranking of up to 20 entries, with its website and the number of mentions.

The test also shows a “mirror”: what the AI believes about the company and which strengths from its own website are missing from the answers. A ranking analysis explains why the most-named competitor comes out on top. All twelve answers can be read unedited, and the result can be shared by link.

“Companies used to ask whether they were on page one of Google. Today the question is: does ChatGPT name me when a customer asks about my industry? Many have never checked, and even fewer know who the AI recommends instead. That is exactly what the test makes visible in 40 seconds.”

No preset competitors

The test does not suggest any competitors. The ranking comes only from the answers of ChatGPT and Claude. It is deliberately a sample: twelve answers at one point in time, asked without web search, so based on what the models learned in training. AI answers vary from one request to the next, and with web search they can turn out differently. The result says so too.

“We deliberately don’t feed in any names. The ranking only shows what the AI answers on its own. That can be uncomfortable, but it is the picture your customers see.”

Availability and data protection

“Wen empfiehlt die KI?” is free and needs no sign-up. All it needs is the website address; it does not ask for an email address. The result is stored so it can be shared by link. Anyone who wants to know what to change on their own website can go on to I4U’s free AI Visibility Check with 33 checks.

About I4U

I4U is the consulting and publishing business of Manfred “Luigi” Lugmayr. Lugmayr has worked in marketing and digital since the 1990s, spent seven years as CMO of burgerme and today advises companies in German-speaking Europe on AI in marketing and on visibility in AI search (Generative Engine Optimization, GEO). i4u.business publishes daily AI news, guides and analysis of AI tools. The website is operated by I4U LLC.

This press release was written with AI; Manfred Lugmayr is responsible for it. How I work