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Fractional CMO for startups

Marketing leadership for your startup, without a full-time CMO.

Three packages with fixed scope, fixed timing and a guarantee. You get C-level experience in exactly the dose your stage needs.

Book free office hours

In 30 minutes we'll work out which package fits, or whether you need one at all.

  • Former CMO at burgerme
  • Founded in Silicon Valley
  • Max. 5 startups at a time
Experienced marketing leader advising a founder and team lead (illustrative image)

A fractional CMO is an experienced part-time marketing leader. For startups, I4U offers three packages: the 14-day Launch Sprint for a go-to-market plan, monthly CMO Sparring to guide execution, and CMO on Demand with one day a week in your team. The starting point is a free 30-minute office-hours call.

The packages

Three stages. Start where you are.

To get started

Launch Sprint

A go-to-market plan for the next 90 days in 14 days, ready for your team to execute.

€2,490one-off, net

You don't know which channel comes first and what the budget can cover.

Included

  • Review of offer, website, funnel and existing numbers
  • Workshop 1 (2 h): target customer, positioning, core message
  • Workshop 2 (2 h): channels, budget, metrics
  • Written 90-day plan with priorities and budget per channel
  • 30 days of chat Q&A, answers the next working day
  • One follow-up call after 30 days

Bonus

  • Full AI visibility report for your website
  • Landing page teardown on video

Guarantee: If the first workshop doesn't convince you, tell me the same day and you pay nothing.

The full sprint fee is credited if you move to Sparring or CMO on Demand within 30 days.

Book free office hours

Recommended

CMO Sparring

An experienced second opinion every week, so budget, campaigns and hires land.

€2,900per month, net · min. 3 months

You have a plan or a small team, but nobody experienced to back marketing decisions.

Included

  • Weekly strategy call (45 min)
  • Reviews of campaigns, landing pages, copy and briefs
  • Monthly metrics review with clear decisions
  • Chat Q&A, answers the next working day
  • Help choosing agencies and freelancers

Bonus

  • Launch Sprint included if you start right away
  • Templates: reporting, campaign brief, AI workflows

Guarantee: If what we agreed in the plan isn't in place after 90 days (channels live, tracking, reporting), I work one month without an invoice. Condition: your side has done its tasks from the plan.

Monthly cancellation after that.

Book free office hours

For growth

CMO on Demand

One day a week of marketing leadership in your team: strategy, steering and build-up until your first permanent marketing lead.

€6,900per month, net · min. 3 months

Marketing is business-critical, but a full-time CMO role is still too big or currently empty.

Included

  • One fixed day a week with your team (remote or on site in Munich)
  • Leading team, freelancers and agencies
  • Budget ownership and reporting to founders and investors
  • Building marketing workflows with AI
  • Hiring your first marketing lead: profile, job ad, interviews

Bonus

  • Launch Sprint included
  • Marketing section of your investor deck reworked

Guarantee: Monthly cancellation after that with 30 days' notice. No contract trap.

Max. two startups at a time.

Book free office hours

A good fit if …

  • you have a product that first customers pay for or use
  • marketing decisions are made on the side so far
  • you're willing to share your numbers

Probably not a fit if …

  • you only want someone to post on social media
  • you haven't validated an idea yet (then office hours are the right start)

How to start

  1. 01

    Book free office hours (30 min)

  2. 02

    I recommend a package, or tell you honestly that you don't need one

  3. 03

    Start within a week

Frequently asked questions

What is a fractional CMO?

An experienced marketing leader who works only part of their time for your startup. You get C-level strategy and leadership without the cost and commitment of a full-time role.

Which package fits us?

Pre-launch or without a clear plan: Launch Sprint. With a plan and a small team: CMO Sparring. When marketing is business-critical and leadership is missing: CMO on Demand. We'll work it out together in office hours.

Do you execute too?

I lead and co-decide; your team, freelancers or agencies execute. Where it's faster, I build templates and AI workflows myself.

Is there a minimum term?

Sparring and CMO on Demand run at least three months, then monthly. The sprint is one-off.

How much does a fractional CMO cost?

Launch Sprint: €2,490 one-off, net; CMO Sparring: €2,900 per month, net · min. 3 months; CMO on Demand: €6,900 per month, net · min. 3 months.

Talk first, then decide.

In free office hours we look at your situation. You leave with a clear next step, even if we don't work together.

Book free office hours