BUSINESSFor startups, scale-ups and mid-sized companies
Funnels: the path from first contact to customer.
A marketing funnel describes the stages a prospect goes through from first contact to purchase – ad, landing page, sign-up, email sequence and call. Measure every stage and you'll see where prospects drop off and where improvements pay off most.
When it pays off
Typical situations.
A good fit if …
- You don't know how many contacts it takes to win one customer
- Leads come in but aren't followed up systematically
- You want predictable new inquiries, not just referrals
- Individual activities run, but don't add up to a system
Probably not a fit if …
- You're looking for a “funnel hack” that works without a good offer
What you get
Concrete results, not slides.
Every result is written down, usable and tied to a metric.
- Funnel map with stages, goals and metrics
- Lead magnet or entry offer that fits your audience
- Landing page and email sequence aligned with each other
- Handover to sales with clear criteria
- Dashboard with the rate of every stage
How it works.
- 01
Map
Define stages and metrics, collect current values.
- 02
Build
Add missing stages – page, emails, handover.
- 03
Optimize
Improve the weakest stage first, then the next.
In practice
What an email sequence looks like in my own setup.
My own welcome sequence in MailerLite: joining the “Leitfaden” group → email 1 right away → wait 2 days → email 2. Every step has its own metrics, so you see immediately where readers drop off.
Screenshot from my own MailerLite account, metrics blurred.
Go deeper
Guides for startups & scale-ups.
Answers to the questions founders and executives actually ask in growth phases.
Frequently asked questions
What is a marketing funnel?
A funnel describes the stages from first contact to purchase. Prospects drop off at every stage – that's why it narrows. The goal is to make every stage measurable and improve it deliberately.
Do funnels work in B2B and for mid-sized companies?
Yes, often especially well, because buying decisions take longer. A good B2B funnel usually doesn't end in an online purchase but in a qualified conversation with sales.
How long does it take to build?
A first, simple funnel is usually up in a few weeks. After that it's about continuous improvement based on the numbers.
Marketing and AI, in plain words – on LinkedIn.
Follow Manfred “Luigi” Lugmayr for practical takes on strategy, AI tools and growth, without the hype.
Sounds like your situation?
In a no-obligation intro call we'll find out in 30 minutes whether and how I can help.