BUSINESSFor startups, scale-ups and mid-sized companies
Marketing strategy for the AI era.
A marketing strategy answers which audiences, messages and channels will get your company to its business goals – and with what budget. In the AI era there's one more question: which tasks does software take over, so your team can focus on what matters?
- 01Target customerICP and buying trigger
- 02Offerentry point and value promise
- 03Motionsales-, product- or partner-led
- 04Channelstwo or three that fit
- 05Metricspipeline, CAC, payback
When it pays off
Typical situations.
A good fit if …
- You have lots of activities but no clear priority
- Your marketing budget can't be linked to results
- New channels, AI tools or a new market need to be assessed
- Management and marketing define success differently
Probably not a fit if …
- You want an 80-page deck for the drawer
What you get
Concrete results, not slides.
Every result is written down, usable and tied to a metric.
- Goals and metrics derived from your business goals
- Audiences and customer journey from first touch to purchase
- Channel mix with priorities – what to grow, test or drop
- Budget frame with scenarios: conservative, realistic, ambitious
- AI assessment which tasks pay off and which don't
- 90-day plan with owners and dates
How it works.
- 01
Analysis
Numbers, channels, competition and team – what already works today?
- 02
Strategy workshop
Set goals, priorities and budget with leadership.
- 03
Plan & review
90-day plan, then review and adjust.
Go deeper
Guides for startups & scale-ups.
Answers to the questions founders and executives actually ask in growth phases.
Guides
Go-to-market strategy, step by step
Go-to-market strategy for B2B startups and scale-ups: ICP, offer, motion (sales- or product-led), channels, metrics and a 90-day plan – explained practically.
Learn moreGuides
Marketing budget by stage
How much marketing budget startups and scale-ups should plan: orientation values by stage, why CAC and payback matter more than percentages, with a worked example.
Learn moreFrequently asked questions
What goes into a marketing strategy?
Goals and metrics, audiences, positioning and messages, the channel mix with priorities, a budget frame and an execution plan with owners. Good strategies fit on a few pages.
How is AI changing marketing strategy?
AI dramatically lowers the cost of content, variants and analysis. That shifts the bottleneck from production to positioning, quality and clear decisions. A strategy should reflect that.
How often should you review your strategy?
The overall direction usually holds for one to two years. Review priorities and budget at least quarterly against your numbers.
Marketing and AI, in plain words – on LinkedIn.
Follow Manfred “Luigi” Lugmayr for practical takes on strategy, AI tools and growth, without the hype.
Sounds like your situation?
In a no-obligation intro call we'll find out in 30 minutes whether and how I can help.