BUSINESSFor startups, scale-ups and mid-sized companies
AI workflows: AI in marketing that sticks.
An AI workflow is a fixed, documented step in which AI takes over or prepares a recurring task – a brief, a draft, variants or an analysis – and a person reviews and approves it. That turns one-off experiments with ChatGPT into a reliable part of your work.
- 01Brieftemplate with goal, audience, tone
- 02AI draftvariants, research, analysis
- 03Reviewfacts, brand, legal – by people
- 04Approvalone accountable owner
- 05Measuretime and results before/after
When it pays off
Typical situations.
A good fit if …
- Your team uses AI here and there, but without shared rules
- Recurring tasks like copy, variants or reports eat up time
- You want to know where AI really helps in marketing
- Privacy, brand or quality concerns are slowing adoption
Probably not a fit if …
- You expect AI to replace your marketing team
What you get
Concrete results, not slides.
Every result is written down, usable and tied to a metric.
- Assessment which tasks suit AI – and which don't
- Three to five workflows with prompts, templates and approval steps
- Tool recommendation that fits your existing IT
- Team training hands-on, on your real tasks
- Ground rules for quality, brand and data handling – agreed with your data protection lead
How it works.
- 01
Collect tasks
What repeats, what takes time, where do errors happen?
- 02
Build workflows
Prompts, templates and approvals – tested on real tasks.
- 03
Roll out & measure
Training, documentation, time saved before/after.
Go deeper
Guides for startups & scale-ups.
Answers to the questions founders and executives actually ask in growth phases.
Guides
AI in marketing: 10 use cases
Ten proven areas for AI in marketing – with effort, value and risk. For startups, scale-ups and mid-sized companies that want to adopt AI sensibly rather than frantically.
Learn moreGuides
GEO: get recommended by ChatGPT & co.
Generative engine optimization (GEO) for startups and scale-ups: why B2B buyers research in AI chats and how to get named in answers from ChatGPT, Perplexity and Google's AI.
Learn moreFrequently asked questions
Which marketing tasks suit AI?
Mainly recurring tasks with a clear template: research and summaries, first drafts, ad and subject-line variants, translations, analysis of campaigns and customer feedback. Strategic decisions stay with people.
How do we get started with AI in marketing?
With two or three concrete tasks that come up often and are easy to measure. Build those workflows properly, measure, then expand – instead of giving everyone a tool at once.
How do you handle data protection?
Workflows are built so that only data cleared for that purpose is processed. The legal review is up to your data protection officer or legal counsel – I'm not a data protection expert.
Marketing and AI, in plain words – on LinkedIn.
Follow Manfred “Luigi” Lugmayr for practical takes on strategy, AI tools and growth, without the hype.
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