BUSINESSFor startups, scale-ups and mid-sized companies
Automation: less manual work between lead and customer.
Marketing automation means the recurring steps between first contact and purchase run without manual work: leads are captured, get the right emails, land with the right person in sales, and the numbers show up in the report automatically.
- 01Leadsign-up with consent
- 02MQLfits the ICP and shows interest
- 03SLAsales follows up within the agreed time
- 04SQLneed and timing confirmed
- 05Customerclosed, feedback to marketing
When it pays off
Typical situations.
A good fit if …
- Leads from website, ads or events are copied over by hand
- Prospects get no reply, or a late one
- Sales and marketing argue about lead quality
- Reports are built manually every month
Probably not a fit if …
- There's no offer and no process yet that could be automated
What you get
Concrete results, not slides.
Every result is written down, usable and tied to a metric.
- Process map from first contact to purchase
- Lead capture and scoring with clear criteria for sales
- Email sequences for welcome, follow-up and re-engagement
- Integrations between forms, CRM, email system and ad platforms
- Automated reporting of the key metrics
How it works.
- 01
Map the process
Where is time lost, where do leads slip through?
- 02
Build & test
Automations step by step, each one tested.
- 03
Hand over
Documentation and onboarding so your team can carry on.
In practice
What an email sequence looks like in my own setup.
My own welcome sequence in MailerLite: joining the “Leitfaden” group → email 1 right away → wait 2 days → email 2. Every step has its own metrics, so you see immediately where readers drop off.
Screenshot from my own MailerLite account, metrics blurred.
Go deeper
Guides for startups & scale-ups.
Answers to the questions founders and executives actually ask in growth phases.
Frequently asked questions
Which tools do you use for marketing automation?
That depends on your existing setup. I prefer to work with what you have and add only what's missing – such as an email system, a CRM or a tool that connects apps.
When does automation pay off?
As soon as a process repeats regularly and follows clear rules. Even a few leads a week answered quickly and reliably can make a difference.
Who maintains the automations later?
Your team. I build as simply as possible, document every workflow and onboard the people responsible.
Marketing and AI, in plain words – on LinkedIn.
Follow Manfred “Luigi” Lugmayr for practical takes on strategy, AI tools and growth, without the hype.
Sounds like your situation?
In a no-obligation intro call we'll find out in 30 minutes whether and how I can help.