BUSINESSFor startups, scale-ups and mid-sized companies
Campaigns you can measure.
A marketing campaign is a time-limited, coordinated set of activities with a measurable goal – inquiries, sign-ups or sales. Good campaigns combine a clear message with the right channels, a fixed budget and a plan for what gets tested.
- 01Hypothesisaudience, message, offer
- 02Small testfixed budget, 2–3 variants
- 03Evaluationcost per lead and lead quality
- 04Decisionscale, change or stop
When it pays off
Typical situations.
A good fit if …
- You're launching a product, promotion or new market
- Past ads cost money but delivered little
- Agencies deliver reports, but no clear answers
- You want to test more variants with AI without diluting your brand
Probably not a fit if …
- You want to spend big budgets right away without a test phase
What you get
Concrete results, not slides.
Every result is written down, usable and tied to a metric.
- Campaign brief with goal, audience, message and budget
- Channel and budget plan including a test phase
- Ads and content – variants AI-assisted, final review by people
- Tracking setup with UTM parameters and conversions
- Evaluation with a clear recommendation: scale, change or stop
How it works.
- 01
Plan
Goal, message, channels, budget and test plan.
- 02
Test
Small budget, several variants, clean measurement.
- 03
Scale or stop
What works gets budget. What doesn't gets stopped.
Go deeper
Guides for startups & scale-ups.
Answers to the questions founders and executives actually ask in growth phases.
Frequently asked questions
How much budget does a campaign need?
Enough to get reliable numbers in the test phase – that depends heavily on channel, audience and goal. I recommend starting with a limited test budget and scaling only after evaluation.
Which channels make sense for B2B?
Often LinkedIn, Google Search and email, and depending on the audience also Meta. What matters is where your decision makers actually are and what a contact costs there.
How does AI help with campaigns?
Mainly with copy and visual variants, research and evaluation. That lets you test more ideas. Approval and brand review stay with people.
Marketing and AI, in plain words – on LinkedIn.
Follow Manfred “Luigi” Lugmayr for practical takes on strategy, AI tools and growth, without the hype.
Sounds like your situation?
In a no-obligation intro call we'll find out in 30 minutes whether and how I can help.